The brief for this project was to create a store that was new, different and memorable.
As an independent and exclusive designer men’s fashion retailer, we sought to ensure the store achieved a strong sense of individual identity that reflected the quality and style of its stock through a unique design concept.
By contrasting minimalist white and grey walls with metalwork and bespoke log stacked walls, the store developed an urban identity that is still as relevant now as it was when first designed in 2004.
“We knew the look had to be different, and NRN came up with exactly what we wanted. Suppliers keep telling me I should be really proud of what has been achieved and I am, so much so that I look forward to coming to work every day!” – Irvin Grant, Intro Owner
Our concept design increased the stores sales by 15% and this project was also a Finalist for the Drapers Awards in 2005.